Significant advances in consumer technology, medical interventions and emergency service delivery in the last 30 years may be responsible for why many Americans believed there was little need for personal preparedness. Since the events of 9/11/01 there has been a renewed interest in personal preparedness - especially among public and private industry safety professionals. More recent world events have illustrated the need to be more prepared.
Realistically, there are many different emergency situations where you could find yourself and where simple preparation would make the difference between life or death. Still, despite the obvious, many still choose not to take even basic steps to prepare - helping themselves and those dedicated to helping us in an emergency. That can prove to be a critical mistake.

About the time of the July 2005 Terrorist Bombings in London, England there was considerable concern about how EMS providers might better locate emergency contact information for disaster victims.  One paramedic in the U.K. has been credited with promoting the idea of people programming cell phones with contact information listed under the acronym of I.C.E. or "In Case of Emergency."  Such programming took the form of ICE MOM, ICE DAD, ICE DOCTOR etc.. This was and still is a good idea.

In Syracuse, New York USA, an Insurance Industry Safety Professional, former EMT and Police Supervisor recognized the greater potential of this concept and began to refine the idea. First, an easily recognizable image to represent ICE was designed. Second, system of highly customizable DIY tools that allowed people to actually put the concept in practice were created and are offered online free of charge. 

The ICE4SAFETY™ symbol has come to represent the ICE movement that continues to spread from city to city across the USA and abroad.  People are realizing that they must take more responsibility and play an active role in ensuring their own safety.  ICE4SAFETY™ created tools are free to anyone to download and use for non-commercial purposes as a service to the public.
Free samples of the ICE4SAFETY™ VersaCard Sticker™ can be obtained by sending a Self-Addressed-Stamped-Envelope (SASE) to the address below.